productmusings written by Jiri De Jagere

 Ai

How to Build a Product Org That Can Actually Ship AI

November 1, 2025

Every company wants AI. Most teams end up running a feature factory. It’s easy to experiment: spin up a prompt, test a model, watch it generate something interesting. The thrill of the new is intoxicating. But few teams know how to turn those experiments into reliable, shippable AI products. The problem isn’t enthusiasm or ambition — it’s that most orgs lack the cross-functional muscle to ship AI responsibly and repeatedly.

REST or GraphQL: Two Roads to Smarter AI Integrations

October 24, 2025

There’s a quiet but important shift happening in how we expose APIs to AI agents. It’s no longer just about humans calling endpoints — it’s about models reasoning over them. That means the way we shape our APIs starts to matter again.

Stop Putting a Chatbot in Everything

October 23, 2025

Every week, I see more teams equating “AI-first” with “chat-first.” They’ve seen ChatGPT, Grok, or Microsoft Copilot—and assume that a big, full-screen chat interface is the ultimate way to deliver an AI experience.

It’s not.

Product Craft in the Age of Co-Pilots

October 22, 2025

Over the past year, AI has moved from being a curiosity to a constant presence in our tools. From assistants that summarize customer interviews to systems that suggest roadmap priorities, product management has entered a new phase — one where AI acts not as a feature but as a partner.

How to Evaluate AI Use Cases That Actually Move the Needle

October 20, 2025

Companies are experimenting with AI everywhere. They’re adding chatbots, automating emails, building “smart dashboards,” or sprinkling generative features into existing products. And yet, very few of these projects actually move the needle.

The AI Strategy Gap: Why Most Companies Still Don’t Have One

October 19, 2025

We’ve reached the stage where “AI-powered” is the new “cloud-native”. You’ll find it on every investor deck, every roadmap, and every product release. Yet behind the buzzwords, something’s missing: a real plan for how AI will change the business, not just the interface.

Figma goes public

October 10, 2025

Remember when Adobe tried to buy Figma for $20 billion? Yeah… that didn’t happen. And honestly, Figma’s founders and employees are probably happier because of it.